Trademark: TM12
Title: Paul Arthur+Associates
Year: 1963
Designer: Jim Donoahue
Studio: Cooper & Beatty
Client: Paul Arthur+Associates, Ottawa
Sector: Design Studio
Title: Paul Arthur+Associates
Year: 1963
Designer: Jim Donoahue
Studio: Cooper & Beatty
Client: Paul Arthur+Associates, Ottawa
Sector: Design Studio
This logo was created for the first of Arthur’s agencies that bore only his name, designed by Donaohue when he worked at Cooper & Beatty. The geometric counters of the letterforms are set within a simple square 2X2 grid. The end result feels technical and intelligent, and conveys the strategic focus of the agency’s work through a board game allusion.