Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
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Paul Arthur+Associates
TM12

Trademark: TM12

Title: Paul Arthur+Associates

Year: 1963

Designer: Jim Donoahue

Studio: Cooper & Beatty

Client: Paul Arthur+Associates, Ottawa

Sector: Design Studio

 

Comment

This logo was created for the first of Arthur’s agencies that bore only his name, designed by Donaohue when he worked at Cooper & Beatty. The geometric counters of the letterforms are set within a simple square 2X2 grid. The end result feels technical and intelligent, and conveys the strategic focus of the agency’s work through a board game allusion.

  

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