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Mount Sinai New Symbol
CM134

Archive: CM134

Artifact Type: Announcement

Title: Mount Sinai has a New Symbol

Year: 1973

Designer: Stuart Ash

Studio: Gottschalk+Ash

Client: Mount Sinai Hospital

 

Size: 216mm X 98mm

Condition: Fine

 

Collection: Canada Modern Archive

Donation: Kindly gifted by Stuart Ash / Entro Communications

Additional

Archive Repository:

Stuart Ash

Gottschalk+Ash

Symbol

1973

 

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The story of Mount Sinai Hospital began life in 1913 when four immigrant women from Toronto’s Jewish community started knocking on neighbourhood doors to raise money for a new hospital. 10 years later, in 1923, The Hebrew Maternity and Convalescent Hospital (as it was originally called) opened its doors on Yorkville Avenue.

 

In 1973 the Hospital moved from 550 to 600 University Avenue, in what is called the Joseph and Wolf Lebovic Health Complex. As part of this move G+A were appointed to redesign the Hospital’s identity, and part of that project included this announcement to publicise the new symbol and explain some of the rationale behind its design.

 

From the contents: “The Star of David, which makes up the heart of the new symbol, is seen streaking outwards and upwards. This design symbolizes the interrelationship of the Jewish community with the community at large, and at the same time, portrays the movement and achievement of Mount Sinai Hospital in the health care field.”

 

  

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Additional

Archive Repository:

Stuart Ash

Gottschalk+Ash

Symbol

1973

 

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