Comment

Hallmark Hotels President Ernest Balmer was a longstanding client of Kramer’s. The company created destination hotels in Northern Ontario. The logo combines four leaf motifs into a symmetrical butterfly arrangement that spells the initial H.

The company’s most notable (and ambitious) development was the Hallmark Centre in Hornepayne Ontario. This was an indoor city centre funded by CN that included a high school, library, shopping mall, accommodation and the Centre Inn. In addition to the Hallmark Hotels identity Kramer also created identities and supporting materials for the both the Centre itself and its hotel and restaurant, the Centre Inn. The centre first opened in 1982, finally closing 30 years later in 2012 when CN could no longer cover soaring maintenance costs.

All Trademarks     Go Back