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Hallmark Hotels
TM37

Trademark: TM37

Title: Hallmark Hotels

Year: 1970

Designer: Burton Kramer

Studio: Burton Kramer & Associates

Client: Hallmark Hotels

Sector: Hotel Group

 

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Archive Repository:

Burton Kramer

Trademark

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1970

 

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Hallmark Hotels President Ernest Balmer was a longstanding client of Kramer’s. The company created destination hotels in Northern Ontario. The logo combines four leaf motifs into a symmetrical butterfly arrangement that spells the initial H.

 

The company’s most notable (and ambitious) development was the Hallmark Centre in Hornepayne Ontario. This was an indoor city centre funded by CN that included a high school, library, shopping mall, accommodation and the Centre Inn. In addition to the Hallmark Hotels identity Kramer also created identities and supporting materials for the both the Centre itself and its hotel and restaurant, the Centre Inn. The centre first opened in 1982, finally closing 30 years later in 2012 when CN could no longer cover soaring maintenance costs.

  

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Additional

Archive Repository:

Burton Kramer

Trademark

Symbol

1970

 

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