Trademark: TM49
Title: Yukon Volleyball Association
Year: 1976
Designer: Michael Pacey
Studio: Super Graphics Design
Client: Yukon Volleyball Association
Myron Balagno & Associates Ltd.
Sector: Sports
Title: Yukon Volleyball Association
Year: 1976
Designer: Michael Pacey
Studio: Super Graphics Design
Client: Yukon Volleyball Association
Myron Balagno & Associates Ltd.
Sector: Sports
The Yukon Volleyball Association was a client of Vancouver-based design and advertising agency Myron Balagno & Associates Ltd, whose eponymous founder travelled and worked extensively in the Yukon. Michael Pacey was commissioned by Myron to develop a number of symbols and logos over the years, including this one. During early development Michael observed the Y that could be seen in the way that the panels on a volleyball tessellated, providing the eventual solution. A simple, effective idea that was simply too good to ignore. Created in black and white, the symbol was later reproduced onto athlete’s jackets and other merchandise.
Award winner in the 1977 Type Directors Club of New York awards, and the 1976/77 Annual Design & Advertising Awards, jointly hosted by the Art Directors Club of Toronto and Art Directors Club of Montréal.