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This ring binder was specially designed for the Engineering faculty departments at the University of Waterloo (UofW). As its title suggests, it’s primary use was to house film library records and reference related to the use of audio-visual and film-based teaching materials. These materials represented a shift from traditional lecture-based teaching methods to more dynamic and engaging ways of delivering educational content.

Designed in-house by George W. Roth, the head of Graphic Services at UofW, this folder is a bold visual statement that captures the spirit of mid-century media. Dominating the cover is a large orange circular disk — reminiscent of a vinyl LP, complete with a central hole — encircling four stylized film reels rendered in striking magenta and white. These vibrant graphics are screen printed onto the outer panels, lending the folder a tactile, high-impact presence.

The words Film Library are prominently set in Helvetica along the top of the front cover and across the spine. Adding an institutional touch, the University of Waterloo crest is also included on the spine alongside an additional film reel — bringing balance and cohesion to the overall design. It’s a piece that not only organized information but also visually celebrated the emerging role of film in academic environments.

Today, multimedia is a standard feature in educational environments, with digital presentations, online video, and interactive media seamlessly embedded in everyday learning. However, during this formative period, such tools were cutting-edge, and detailed instructional support—like what was contained in this binder—was essential in helping educators adapt to new pedagogical technologies.

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