A student recruitment poster created for St Jerome’s University who offered courses in Arts, Mathematic and Environmental Studies as part of a federation with the University of Waterloo. Prospective students were invited to arrange a tour of the facilities and to meet with current students and professors, to discuss the educational opportunities there.
The poster, with its clear grid, vertical type and use of bold colour makes for an arresting image that is interestingly devoid of any institutional branding. The dark green is the ‘house’ colour of St. Jerome’s, which Roth paired with an active red-orange to highlight the title of the poster. Many of these posters were printed on-campus by Graphic Services in runs of around 1000, as an inexpensive form of promotion.