Artifact Type: 6X6 Slide Film, Packaging
Title: Triaminic Packaging
Year: 1973
Designer: Stuart Ash, Tiit Telmet
Studio: Gottschalk+Ash
Client: Anca Laboratories
Size: 62mm X 62mm (each frame)
Condition: Fine
Collection: Canada Modern Archive
Donation: Kindly gifted by Stuart Ash / Entro Communications
Triaminic was a range of family cough and decongestant medicines made in Canada by Whitby based Anca Laboratories (Ancalab), an extension of parent company, Sandoz Anca (Dorval, Québec). Triaminic was one of Ancalab’s core products and grew to become a staple in most household medicine cabinets across Canada, remembered fondly by its fun, friendly and distinctive packaging design.
Pharmaceutical packaging sits in a sensitive and competitive environment and requires exceptional visual impact to stand out on retailer’s shelves. Gottschalk+Ash developed a systematic, visual approach, incorporating anatomically positioned copy and bright colour coding to differentiate the product lines. The packaging was cleverly designed to work individually and in combination to increase shelf exposure and reinforce the family nature of the products.
Today Triaminic is manufactured by GlaxoSmithKlein.
These images are scanned from original transparencies that were obtained from the G+A archive and now reside permanently in the Canada Modern archive.
