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Tillsonburg Town Centre
TM82

Trademark: TM82

Title: Tillsonburg Town Centre

Year: 1980

Designer: Burton Kramer

Studio: Burton Kramer & Associates

Client: Tillsonberg Town Centre

Sector: Retail Shopping Mall

 

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Archive Repository:

Burton Kramer

Trademark

Symbol

1980

 

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Tillsonburg, located 50 km southeast of London in Ontario’s Oxford County, has a history rooted in logging and wood industries. In the early 20th century, it became a key player in Ontario’s Tobacco belt due to a surge in tobacco cultivation. The Ontario Flue-Cured Tobacco Growers’ Marketing Board was established there in 1959, replacing direct farmer-buyer transactions with major auction warehouses. As the tobacco industry declined, local farmers shifted to growing potatoes and vegetables, diversifying agriculture. Tobacco is still grown but is no longer the dominant crop. The town’s industrial landscape has diversified, hosting numerous manufacturing plants, especially in the automotive parts sector.

 

Opened in 1980, the Tillsonburg Town Centre is a shopping mall, developed on the former location of the Town Hall and was a collaborative project between the town and Trottier Investments. Its primary aim was to counter the competition posed by external malls in larger areas, and retain a greater portion of the local shopping dollars within the town itself.

 

The original symbol for the mall was created by Burton Kramer and features a monogram-like TTC composition, constructed of offset intersecting lines. Characteristic of Kramer’s signature style, the design creates an optical illusion, subtly alluding to elements beyond the letters themselves. These include architectural dimensions reminiscent of buildings (and even streets), rows of crops tied to the town’s economy, and even hinting to the town’s past — as stacks of logs and timber. The duration of the logo’s existence remains uncertain, but it seems evident that the mall has undergone many transformations in its visual identity since its inception.

  

All Trademarks

Additional

Archive Repository:

Burton Kramer

Trademark

Symbol

1980

 

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