Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Moderne
Can
Mod
C
M
CM
This is Format
CM20

Archive: CM20

Artifact Type: Advertisement

Title: This is ‘Format’ we welcome Contributions and Criticism

Year: 1964

Designer: Rolf Harder

Studio: Rolf Harder Design

Client: Society of Typographic Designers of Canada

 

Size: 298mm X 230mm

Condition: Fine

 

Collection: Canada Modern Archive

Additional

Archive Repository:

Rolf Harder

Magazine

TDC

1964

 

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This advert by Rolf Harder was one of two that appeared in the very first edition of ‘Format’, a free magazine produced by the Society of Typographic Designers of Canada (the other was by Italian Franco Gignani). The magazine was designed to set the work and thinking of Canadian designers within the wider context of International typography. It provided a sounding platform for designers and friends and was fully produced by TDC members.

 
The design of the advert communicates a simple message while reatining the sense of intrigue that is entirely representative of Harder’s work from this time. Conveying the theme of ‘format’ through relative positioning, scale and negative space, along with a nod to his German heritage and the DIN standard.

  

All Archives

Additional

Archive Repository:

Rolf Harder

Magazine

TDC

1964

 

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