The Toronto Mendelssohn Choir is one of Canada’s oldest, largest and best-known choral ensembles. Founded in 1894 by Augustus Vogt, the Choir presented its first concert in Massey Hall, as part of the hall’s inaugural season, on January 15, 1895.

John D. Weatherseed Associates operated as a printing broker in Toronto through the 60s, 70s and 80s. It became the task of Swiss-born Margrit Kapler who provided design for many of his clients in a freelance capacity after the demise of Clairtone (where she worked under Burton Kramer). The identity presents a stylized M that combines an open libretto with swirls that are drawn from musical notation. The signature red/black colour scheme contrasts with a more fashionable (at the time) orange/pink alternative palette for a more expressive execution on printed items. A notable visual change for the choir, taking them in a more progressive and contemporary direction.