Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Moderne
Can
Mod
C
M
CM
The Dollars and Sense of Design Management
CM108

Archive: CM108

Artifact Type: Booklet

Title: The Dollars and Sense of Design Management

Year: 1972

Designer: Ernst Roch, Rolf Harder

Studio: Design Collaborative

Client: Design Canada
Department of Industry, Trade and Commerce

 

Size: 220mm X 96mm

Condition: Fine

 

Collection: Canada Modern Archive

Comment

A publication commissioned by Design Canada to help readers understand the emerging discipline of design management, and the financial benefits obtained by following its methodology. It uses early design problems (how to improve on the horsedrawn plough or explore the Canadian wilderness) to illustrate how a systematic approach to design can deliver a better outcome more quickly and reliably.

 

A stylised human head defines the space for problem solving (the brain), into which images of designed and engineered objects are placed that illustrate the narrative on the facing page (in both English and French).

  

All Archives