Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
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Service Alliances Mutuelle / Standard Life
TM22

Trademark: TM22

Title: Service Alliances Mutuelle / Standard Life

Year: 1984

Designer: Francine Léger

Studio: Vasco Design

Client: Standard Life Assurance Company of Canada

Sector: Insurance

 

Supplied: Logo Archive

 

Additional

Archive Repository:

Francine Léger

Vasco Design

1984

 

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A new identity created for the merger of two leading insurance companies, Mutual Alliance Services and Standard Life. The icon brings a group of geometric figures with books or documents, focusing their attention towards a single entity, which one assumes represents the customer. This focus is accentuated by a large arrow in the negative space between the grouped figures, while the combined shape also references a leaf or flower.

  

All Trademarks

Additional

Archive Repository:

Francine Léger

Vasco Design

1984

 

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