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A Touch of the Poet
CM304

Archive: CM304

Artifact Type: Poster

Title: A Touch of the Poet

Year: 1972

Designer: Stuart Ash, Frank Bzdurreck, Tiit Telmet, Malcolm Waddell
Gottschalk+Ash, Toronto

Studio: Gottschalk+Ash

Client: Toronto Arts Foundation,
 The Theatre Company at the St. Lawrence Centre

 

Size: 382mm X 242mm

Condition: Very Good

 

Collection: Canada Modern Archive
Donation: Kindly gifted by Stuart Ash / Entro Communications

Comment

In early 1972, after many months of planning, Stuart Ash relocated back to Ontario to establish G+A, Toronto. With the onset of this move, an opportunity arose to work with the St. Lawrence Centre, through its then marketing manger, Anthony Alexander. Working from Stuarts apartment, Tiit Telmet was appointed as the studio’s first employee and together they successfully designed the first set of iconic St Lawrence Centre posters for a series of performances, all following a common graphic illustrative direction. Off the back of this success, more work followed for the centre, as well as two new designers joining the design team, Malcolm Waddell and Frank Bzdurreck. This poster was the first in a new series of five performances taking place in late 1972 / early 1973, each set on a common black background with bold Univers titles in red and photographic imagery unique to each event / story.

 

‘A Touch of the Poet’ is a play by Eugene O’Neill, and set in the dining room of Melody’s Tavern, located in a village a few miles from Boston. It centres on Major Cornelius (“Con”) Melody, a braggart, social climber, and victim of the American class system in 1828 Massachusetts.

 

This set of posters was featured in an extensive feature on G+A Montreal / Toronto in Communication Arts Magazine in the March/April Issue 1973 shortly after they were completed.

 

To see more the full series click here

  

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