Strikingly pure van livery using Gottschalk’s logo for creative printers and lithographers, Simpson Press, who were based on Metcalfe Avenue in Montréal.
The design is predominantly composed of a full height logo, of square proportions and applied to the sides of the firm’s white Fargo (Dodge) B100 Tradesman van. The far side doors forming the ideal space to split the logo perfectly down the centre on the opening. It appears that another logo is also present on the room aligned to the ones on either side (TBC). If Neue Grafik were still running in 1972, this would certainly not look out of place gracing its pages.
These images are scanned from original transparencies that were obtained from the G+A archive and now reside permanently in the Canada Modern archive.