Artifact Type: 6X6 Slide Film, Livery
Title: Simpson Press
Year: 1972
Designer: Fritz Gottschalk
Studio: Gottschalk+Ash
Client: Simpson Press, Montréal
Size: 62mm X 62mm (each frame)
Condition: Fine
Collection: Canada Modern Archive
Donation: Kindly gifted by Stuart Ash / Entro Communications
Strikingly pure van livery using Gottschalk’s logo for creative printers and lithographers, Simpson Press, who were based on Metcalfe Avenue in Montréal.
The design is predominantly composed of a full height logo, of square proportions and applied to the sides of the firm’s white Fargo (Dodge) B100 Tradesman van. The far side doors forming the ideal space to split the logo perfectly down the centre on the opening. If Neue Grafik were still running in 1972, this would certainly not look out of place gracing its pages.
These images are scanned from original transparencies that were obtained from the G+A archive and now reside permanently in the Canada Modern archive.
