Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Moderne
Can
Mod
C
M
CM
Simpson Press Livery
CM247

Archive: CM247

Artifact Type: 6X6 Slide Film, Livery

Title: Simpson Press

Year: 1972

Designer: Fritz Gottschalk

Studio: Gottschalk+Ash

Client: Simpson Press, Montréal

 

Size: 62mm X 62mm (each frame)

Condition: Fine

 

Collection: Canada Modern Archive
Donation: Kindly gifted by Stuart Ash / Entro Communications

Additional

Archive Repository:

Gottschalk+Ash

Fritz Gottschalk

1972

 

Share:

Twitter

Facebook

Email

Comment

Strikingly pure van livery using Gottschalk’s logo for creative printers and lithographers, Simpson Press, who were based on Metcalfe Avenue in Montréal.

 

The design is predominantly composed of a full height logo, of square proportions and applied to the sides of the firm’s white Fargo (Dodge) B100 Tradesman van. The far side doors forming the ideal space to split the logo perfectly down the centre on the opening. It appears that another logo is also present on the room aligned to the ones on either side (TBC). If Neue Grafik were still running in 1972, this would certainly not look out of place gracing its pages.

 

These images are scanned from original transparencies that were obtained from the G+A archive and now reside permanently in the Canada Modern archive.

  

All Archives

Additional

Archive Repository:

Gottschalk+Ash

Fritz Gottschalk

1972

 

Share:

Twitter

Facebook

Email