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Service Typographique Limitée was Montreal’s leading typesetting and reproduction house, and this instance of their advertisement featured in the Société des designers graphiques du Québec — Répertoire des Membres 1 (CM64).

The ad is dominated by the company’s stunning typographic identity, which was designed by Bellemare in 1968, initially as a device applied to client job bags and communications. It features the word TYPO optically set around a square at various weights, providing a stylish and appropriate wordmark while simultaneously showcasing their craft and proficiency.

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