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A combined road atlas and travel guide designed by Stuart Ash for Canadian mapmaker Rolph-McNally. This piece forms part of a complete series of maps and guides covering different regions that were created to capitalize on the anticipated demand by visitors to Montréal’s Summer Olympics in 1976.
Taking pride of place on the front cover was a specially designed “Canada’ logotype. The arrows created in each upper case ‘A’ provide a direct link to the purpose of the atlas, i.e. to provide direction and exploration, while also connecting to trees, representing Canada’s natural beauty.
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