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Reed Bulletin
CM332

Archive: CM332

Artifact Type: Cover Sheet

Title: Reed Bulletin

Year: 1974

Designer: Burton Kramer

Studio: Burton Kramer+Associates

Client: Reed Paper Corp.

 

Size: 279mm X 215mm

Condition: Very Good

 

Collection: Canada Modern Archive

Donation: Kindly gifted by Rod & Liz Nash

Additional

Archive Repository:

Burton Kramer

Reed Paper

1974

 

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In June 1973, Burton Kramer Associates were appointed to develop a new corporate identity program for Reed Paper Canada, part of the giant British publishing and paper manufacturing conglomerate Reed International.

 

Part of this extensive program involved the development a large number of business documents and collateral. This peice formed part of the ‘Reed Corporate Information Centre’ suite of materials and functioned as a cover sheet for the collation and filing of ‘company bulletins’.

 

The cover is printed onto an uncoated heavyweight stock, in Reed corporate orange/red. It’s an especially functional, no frills piece. No signature Kramer bells touches on this one. BULLETIN is set in a super condensed heavy Helvetica and is rotated 90º to sit on the right hand edge of the sheet with the Reed Paper symbol aligned on the bottom right hand corner.

  

All Archives

Additional

Archive Repository:

Burton Kramer

Reed Paper

1974

 

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