Trademark: TM03
Title: Québec Electric Aid
Year: 1973
Designer: Ginette LaBerge
Studio: Dennis Collette + Associés
Client: Québec Electric Aid
Sector: Energy Consultants
Title: Québec Electric Aid
Year: 1973
Designer: Ginette LaBerge
Studio: Dennis Collette + Associés
Client: Québec Electric Aid
Sector: Energy Consultants
A bold ‘Q’ and ‘E’ monogram. Square forms with radial corners are used in both elements, this allows them to work harmoniously together and symbolise the connection between plug and socket. Three concurrent stripes lead the eye around the mark, bringing to mind the component strands of an electrical cable.