Artifact Type: Invitation
Title: Oshawa Transit Launch Invitation
Year: 1972
Designer: Stuart Ash
Studio: Gottschalk+Ash
Client: Oshawa Public Utilities Commission
Size: 190mm X 229mm
Condition: Fine
Collection: Canada Modern Archive
Donation: Kindly gifted by Stuart Ash / Entro Communications
Oshawa Transit was a public transit operator, run by Oshawa Public Utilities Commission, in Oshawa, Ontario, from 1960 to 2005. In 1972 an extensive review and evaluation was conducted of the system. Part of the actions to come out of this resulted in an improved level of service and a new visual identity. Progressive, fret-free bus services and a clean and sharp identity system.
On August 16th, 1972 Oshawa Public Utilities Commission invited guests to attend an introduction to the new look and services for Oshawa Transit. This was the official invitation for that event. The piece is typographically set in Helvetica and proudly accompanied by the new symbol, comprised of two intersecting yellow and blue parallelograms. The piece folds in half horizontally to fit within an envelope and unprinted on the reverse.
See more G+A work for Oshawa Transit here
