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Opticom was a software program used by optometrists for practice management. The symbol was created by Glenn Fretz for a company owned by Fretz’s brother Marv (a computer programmer) and sister-in-law Betty (an optometrist).

Fretz generated the symbol on an 18×18 grid with a computer program that he wrote on a Sinclair ZX81 computer. The symbol represents a letter ‘O’ and the iris/pupil of an eye, pixelated to emphasize the digital connection.

This simple binder contained the software’s loose-leaf system manual, and was designed to make it easier to update over time.

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