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At Expo 67 in Montreal, Ontario was one of five Canadian regions that commissioned their own pavilions. The identity for the Ontario Pavilion was inspired by the structure itself – a dramatic opaque glass fiber membrane of interconnected pyramids, rising up to 150 feet high and covering some 2.5 acres of the Ile Notre Dame site.

The theme of the Pavilion was “A Place to Stand, A Place to Grow”, and consisted of 16 individual but interrelated exhibitions, this number is reflected in the identity’s combined internal and external points. The identity, with no defined start point, reflects the desire for visitors to find their own entry and exit points to the Pavilion, avoiding a strictly linear flow and increasing the feeling of exploration and discovery. The resulting form creates a stylised letter O, and also retains a clear visual link to Julian Hebert’s overarching identity for Expo 67.

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