Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Moderne
Can
Mod
C
M
CM
Olympic Flag Poster
CM232

Archive: CM232

Artifact Type: Poster

Title: Montréal 1976 Olympics Arts and Culture Program Poster

Year: 1972

Designer: Yvon Laroche

Studio: Laroche Pelletier Graphistes

Client: The Organizing Committee for the Games of the XXI

 

Size: 840mm X 610mm (Large), 594mm X 420mm (Medium)*,
297mm X 210mm (Mini)

Condition: Fine

 

Collection: Canada Modern Archive

 

*Version Shown

Additional

Archive Repository:

Montréal Olympics

Yvon Laroche

Poster

1972

 

Share:

Twitter

Facebook

Email

Comment

One of the official thematic posters, together with a number of other graphic and photographic designs, created to build awareness and anticipation, as well as for general promotional merchandise at the games.

 

This poster was designed by Yvon Laroche who was part of the COJO graphic and design directorate. He was overseeing by Pierre-Yves Pelletier and Georges Huel who offered creative direction. The design is a schematic representation of the official symbol (designed by Huel) but in motion, flying in the wind. The Montréal Olympic flag acting as a rallying point whilst also suggesting mobility.

 

  

All Archives

Additional

Archive Repository:

Montréal Olympics

Yvon Laroche

Poster

1972

 

Share:

Twitter

Facebook

Email