Comment

Oakville Transit is a public transportation provider (buses), run by the town of Oakville, Ontario, and launched on September 5, 1972. At the time, the town council had brought in consulting agency H.G. Acres Limited to consider the town’s transportation needs, leading to the creation of the service and its routes. It was these same consultants that also recommended Gottschalk+Ash to come in and create, and implement, a corporate identity program for the service, including the livery and signage on a fleet of eleven vehicles.

This informational guide to route schedules and maps was produced to coincide with the launch of the service. An introduction provides an overview of the journey taken to reach this point in time, as well as a mention of the new corporate colour scheme and symbol. The booklet is printed in three spot colours — black, blue and green. The bulk of the pages present each of the bus routes with corresponding timetables, accompanied by a geometrically constructed map (the roads created with exclusively from 180º / 90º / 45º angles).

Oakville Transit still operates to this day (at time of writing), although their logo and corporate look changed many years ago.

All Archives     Go Back