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Oakville Transit is a public transportation provider (buses), run by the town of Oakville, Ontario, and launched on September 5, 1972. At the time, the town council had brought in consulting agency H.G. Acres Limited to consider the town’s transportation needs, leading to the creation of the service and its routes. It was these same consultants that also recommended Gottschalk+Ash to come in and create, and implement, a corporate identity program for the service, including the livery and signage on ten ‘new look’ GM T6H-5306 buses (and one 11-passenger Ford Econoline).

At the time of launch, the service set its ridership fares at 30 cents during rush hours and 20 cents at off-peak times. These self-adhesive decals are the very stickers which relay that information, along with a no smoking notice, and were applied to the buses to display this information. They are still on their original backing papers and in extraordinary condition. The screen printed typography (Helvetica) still as vibrant and crisp as the day its as printed.

Oakville Transit still operates to this day (at time of writing), although their logo and corporate look changed many years ago.

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