The New Brunswick Telephone Company (NBTel) was founded in 1888 after Bell Telephone Company of Canada’s attempt to establish telephone service in the Maritimes failed. In 1966 Bell Canada acquired controlling interest in Bruncorp, the parent company of NBTel. With this change, the New Brunswick Telephone Company had a new identity, designed by Ernst Roch in the same year (not displayed on the cover of this report, but is shown inside).
The design of this annual report in 1969 is uncredited, so it is undetermined if Ernst Roch had any part to play in its creation or direction. Whilst the cover is suitably minimal, with Roch’s signature Univers used throughout, the inside does not display the same level of typographic rigour one might expect of him — albeit it perfectly handsome in areas. The piece is printed in black and blue ink throughout and is a self-cover booklet displaying the typical financial records and achievements over the year.