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Corporate identity for Montréal-based Natur, a producer of natural wholefoods products. The logo, a naked female figure grasping a plant stem, is symbolic of the brand’s pure and wholesome goodness, whilst also underlining their values of beauty and grace. The accompanying wordmark utilizes ITC Avant Garde and its alternative ligatures, which come together elegantly to elevate the brand’s positioning.

Designed by Raymond Bellemare, it should be noted that Natur were one of his first long term clients, providing peace of mind at the time for him to go it alone and leave the security of the CBC, where he had been working full-time.

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