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Georges Huel, designer of the Montréal Olympic Symbol and COJO Director General of Graphics and Design (The Organizing Committee for the Games of the XXI Olympiad, Montréal 1976) wanted to create one single symbol for Canada’s first Olympic Games — rather than having two symbols separately representing both the Games and the official Olympic rings. His resulting symbol successfully manages to embody a number of important references: the Olympic rings, the ‘M’ nodding to Montréal but also symbolic of the podium on which the three medallists stand, the stadium track in the centre of the logo and the red from the Canadian flag.

The poster design utilizes the consistent typographic header employed in many of the thematic posters, with a large red official symbol sitting proudly in the majority of the white sheet underneath. A version of this poster was also produced as a reversed alternative (red background).

See more official Montréal Olympics posters

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