The Metric Commission was a Government agency established in 1971 to facilitate Canada’s conversion to the metric system. The identity by G+A Toronto features a stylised M which was adapted from the Centennial maple leaf symbol (also by Stuart Ash).
This poster was produced to provide educational information about the International System of Units (SI). More specifically the unit of time, the second — or ‘s’. The upper panel is reserved for bilingual messaging whereas the lower zone displays an arrangement of 6 graphic pointing hands (graduating from mid-blue to orange) — the extended index finger, also the universal, non-verbal, symbol of the ‘second’.
It is assumed that this piece may have been produced in-house. Whilst the graphics are arresting, the typography definitely does not align with G+A’s standards or strict approach.
You can see more Metric Commission artefacts here