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Laroche Pelletier Graphistes
CM122

Archive: CM122

Artifact Type: Advertisement

Title: Laroche Pelletier Graphistes

Year: 1968

Designer: Yvon Laroche, Pierre-Yves Pelletier

Studio: Laroche Pelletier

Client: Laroche Pelletier

 

Size: 216mm X 216mm

Condition: Fine

 

Collection: Canada Modern Archive

 

Additional

Archive Repository:

Yvon Laroche

Pierre-Yves Pelletier

Laroche Pelletier

 

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An advert designed by Yvon Laroche and Pierre-Yves Pelletier to promote their studio, which was founded in the same year. The headline quote at the top, “Ethics is the aesthetics of the future / L’éthique est l’esthétique de l’avenir”, is attributed to Lenin (or Maxim Gorky according to Jean Luc Godard, who used it in his film ‘Le Petit Soldat’). The image combines ideas of form and structure with colour, showing the relationship that Cyan, Magenta and Yellow have to both Black and White. The end result conveys a clear point of view about the systematic application of design in a commercial context.

 

This advertisement featured in the design annual Graphica 67. This publication was also designed by Laroche Pelletier.

  

All Archives

Additional

Archive Repository:

Yvon Laroche

Pierre-Yves Pelletier

Laroche Pelletier

 

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