Comment

Kruger Pulp and Paper Limited (today known as Kruger Inc.) was founded in Montréal, Québec, in 1904. The company manufactures products in traditional industry sectors like pulp and paper, containerboard and packaging. In 1970, under the second generation of Kruger family leadership (Gene H Kruger), the company undertook a new corporate identity program with esteemed designer Ernst Roch to reflect the period of growth the company had been experiencing over the previous 2 decades.

To coincide with the launch of the company’s new symbol, the company had Roch produce a poster to announce and explain the change. This is the message that was conveyed on that poster:

Kruger is a name that has been associated with Canada’s pulp and paper industry for many years. But in the past, operating companies in the Kruger group had separate and distinct names and operations.

We have now consolidated all of our Canadian operations into one company, Kruger Pulp and Paper Limited, to create a more unified, simplified and clear-cut structure for the administration operation and planned growth of the Kruger enterprise in Canada. Kruger Pulp and Paper Limited brings together our operations to create a Canadian owned company operating six plants and warehouses in eastern Canada, employing more than 1000 people and with annual sales in excess of $36 million

To identify our reorganized company and its operating divisions, we have adopted a new corporate symbol a white ‘K’ for Kruger Pulp and Paper Limited, encircled by a globe, symbolizing the International activities of the company.

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