Each year King Plastics commissioned G+A to produce their annual Christmas card. This edition, from 1983, comes in the form of a die-cut, tri-folded card which cleverly displays a duel themed graphic. A green right-angled triangle (tree), a red circle (bauble), and a silver square (snow/ice). Simultaneously it displays an abstracted ’40’ as this year marked the company’s 40th anniversary. By printing various coloured areas within the pages of the card, the die-cuts reveal the coloured composition when folded down, giving the card a playful and elegant sense of Christmas compared to the average corporate Christmas card.
Established in 1943, King Plastics were a company based in Mississauga, Ontario. They specialized in the importation and wholesale of sheet plastic materials, particularly within the signage and manufacturing industries. Gottschalk+Ash, Toronto helped the brand develop their corporate identity and print communications during the late 70s and throughout the 80s. G+A designer and partner, Tiit Telmet, oversaw this work.