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IDEA 115
CM118

Archive: CM118

Artifact Type: Magazine

Title: IDEA 115. International Advertising Art.

Year: 1972

Designer: Fritz Gottschalk (cover)

Studio: Gottschalk+Ash

Client: Seibundo-Shinkosha Publishing Co.

 

Size: 297mm X 226mm

Condition: Very Good

 

Collection: Canada Modern Archive

Donation: Second copy kindly gifted by Eric Morrell

Additional

Archive Repository:

Gottschalk+Ash

IDEA Magazine

1972

 

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This edition of Japanese magazine IDEA includes a major feature on Gottschalk+Ash and was published shortly after the opening of their Toronto studio in 1972. G+A were commissioned to design the cover, developed by Fritz in Montreal. It was designed around the theme of ‘Growth’, and the juxtaposition of organic material against the harder metallic forms creates a more interesting result.

 

The work featured inside spans a number of industries, their work for cultural clients particularly standing out, as does G+A’s signature use of vibrant colour and bold form to generate impact and drama.

  

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Additional

Archive Repository:

Gottschalk+Ash

IDEA Magazine

1972

 

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