Comment

A suite of printed materials created for Montréal’s Hôtel Maritime — a modern, business-class hotel located close to the Old Port and downtown core. Reflecting the optimism and precision of Canadian hospitality design during the period, the set includes a valet service form (bilingual, with French and English presented on opposing sides), a self-sealing customer comments slip, a promotional flyer for the hotel’s new piano bar La Barre, and a breakfast voucher for use in the hotel restaurant.

All pieces share a restrained and consistent visual language: typography set with clarity, generous white space, and an understated use of colour. Most are printed in single-colour ink, maintaining a sense of functional economy and quiet sophistication. The customer comments slip, the only exception, carries the hotel’s distinctive bird symbol printed in its signature brighter mid-blue, lending a gentle note of warmth and personality to the otherwise utilitarian suite.

The collection demonstrates how attention to design extended even to the smallest guest touchpoints. Each form, slip, and voucher would have been encountered in daily hotel life — a subtle but cohesive expression of the brand’s identity and service ethos. Together, they capture a moment in Canada’s design and hospitality history when modernity and care for detail worked hand in hand.

In 1983/84 the Hôtel Maritime became independent through new management and underwent a major program of renovation and investment. To reflect these improvements a new identity and communications was developed by Gottschalk+Ash in Montréal.

View more Hôtel Maritime materials in the archive here

All Archives     Go Back