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Expo 67 Information Postcard
CM32

Archive: CM32

Artifact Type: Postcard

Title: Expo 67 More Information Postcard

Year: 1963

Designer: Uncredited, Logo by Julien Hébert

Studio: Uncredited

Client: Canadian Corporation for the 1967 World Exhibition

 

Size: 95mm X 152mm

Condition: Fine

 

Collection: Canada Modern Archive

Additional

Archive Repository:

Expo 67

Julien Hébert

Postcard

1963

 

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A simple card that enabled Canadian citizens and visitors to register their details for more further information in the run up to Expo67. It was included in a wide range of local, federal and provincial government communications and informational packs, as well as being made available internationally through participating countries.

 

The card was produced in the two official colours, Expo Red and Expo Blue. Interestingly, the guidelines for setting bilingual type (French and English) state that ‘Red should represent ‘English’ and ‘Blue should be ‘French’. In this example however, the colours have been reversed. It may be that the card was developed a short time before the guidelines were introduced, as both the postcard and the guidelines were produced in 1963.

  

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Additional

Archive Repository:

Expo 67

Julien Hébert

Postcard

1963

 

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