Archive: CM385
Artifact Type: Softback Booklet
Title: Expo 67 Films
Year: 1967
Designer: Heiner Hegemann
Studio: Heiner Hegemann
Client: Tundra Books, Les Editions Toundra
Size: 130mm X 96mm
Condition: Very Good
Collection: Canada Modern Archive
Artifact Type: Softback Booklet
Title: Expo 67 Films
Year: 1967
Designer: Heiner Hegemann
Studio: Heiner Hegemann
Client: Tundra Books, Les Editions Toundra
Size: 130mm X 96mm
Condition: Very Good
Collection: Canada Modern Archive
To coincide with Expo 67, Tundra Books produced a set of six pocket-sized guides, each devoted to a specific theme: Art, Boutiques, Films, Habitat, Sculpture, and this edition, Children.
The series was designed by Heiner Hegemann, who soon after left Canada to join Chermayeff & Geismar in New York. Each booklet follows a consistent format, with abstract geometric compositions occupying the lower three-quarters of the cover and colour-coded titling positioned above.
Like the other titles in the series, Films uses this rigid visual system as a framework for interpretation. A grid of stacked rectangular forms is arranged into vertical columns, rendered primarily in black and grey, punctuated by key blocks of red, blue, green and yellow. The result is a controlled graphic structure applied consistently across subjects ranging from architecture and transport to entertainment and media.
Inside, text by critic Jacob Siskind surveys the scale of Expo 67’s film programme, describing a landscape of multi-screen environments, experimental projection systems, curved and reflective surfaces, and computer-driven installations. Film is presented as something expanded beyond the single frame, dispersed across environments and viewing positions.
As with the other volumes in the series, Films uses a consistent visual system to contain and organise an otherwise expansive subject, reflecting the broader ambition of Expo 67 to reframe cultural experience through design, technology and environment.