Comment

Danesco was founded in 1963, offering the distribution of leading iconic brand names to Canadian retailers. Based in Montréal the company remain in existence to this day.

This small, simple, booklet was designed by Margrit Kapler whilst employed by Frank Davies and Gloria Collinson at Bowring Innovator. Bowring  were a Canadian operator of retail stores, mostly focused on gifts and home decor, throughout Canada. Bowring Innovator was set-up to produce marketing, advertising and communication materials for the group. It must be assumed that Danesco had their products distributed through Bowring, and this piece was produced to support promotional purposes with their product lines.

The design of the booklet takes its form from the Danesco logo, the pages die-cut to perfectly offset its shape. Internal pages are laid out with simple black and white text pages on the left, and colour product photography on the right. The images and tone, so evocative of the era. the photographer was Michel Proulx, who Kapler frequently collaborated with for Bowring.

All Archives     Go Back