Canada
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Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
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Cooper & Beatty
TM16

Trademark: TM16

Title: Cooper & Beatty

Year: 1964

Designer: Anthony Mann

Studio: Cooper & Beatty

Client: Cooper & Beatty

Sector: Type Setting / Design

 

Additional

Archive Repository:

Anthony Mann

Cooper & Beatty

Symbol

1964

 

 

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A C+B symbol in the form of a Celtic cross. Originally drawn by Anthony Mann in a more precise, mechanical form, the firm’s President Jack Trivette felt it was too cold and not reflective of type in its emotional or physical sense. Under duress, Tony gave it an imperfect, eroded feel that connected more strongly to the wooden and metal ornaments used in traditional typesetting. It has a feeling of permanence and timelessness, managing to feel both modern and ancient at the same time. The symbol could be used in inventive ways through application, functioning as a watermark, a type of copyright symbol and as a playful illustrative element.

  

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Additional

Archive Repository:

Anthony Mann

Cooper & Beatty

Symbol

1964

 

 

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