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A playful glimpse into mid-century corporate culture, The Train Game was developed by Canadian National (CN) in the 1960s as an educational board game aimed at teaching young people about the railway’s operations and its importance to the country. Part promotional tool, part learning resource, the game exemplifies CN’s forward-thinking approach to public engagement during a period of rapid modernization.
Under the stewardship of Gagnon/Valkus, The Train Game reflects the same clarity and optimism that defined the railway’s broader brand identity. The board, cards, and box feature a charming mix of clean typography, modular forms, and simplified illustrations — blending the graphic language of the International Style with a sense of childhood wonder. While it was never sold commercially, copies were distributed to schools and community groups, helping foster awareness of Canada’s vast rail infrastructure in an accessible, hands-on way.
As both an educational tool and branded experience, The Train Game is a rare example of 1960s corporate outreach that merges function, design, and nation-building. In retrospect, it stands not just as a novelty, but as a small but potent expression of CN’s desire to be seen as more than a railway — as a modern symbol of Canadian progress.
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