Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
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Can
Mod
C
M
CM
Claude Neon Annual Report 1973
CM281

Archive: CM281

Artifact Type: Annual Report

Title: Claude Neon Annual Report 1973

Year: 1973

Designer: Stuart Ash, Tiit Telmet, Freddi Jaggi (symbol),
Gottschalk+Ash Toronto

Studio: Gottschalk+Ash

Client: Claude Neon

 

Size: 254mm X 203mm

Condition: Fine

 

Collection: Canada Modern Archive
Donation: Kindly gifted by Tiit Telmet

Additional

Archive Repository:

Gottschalk+Ash

Stuart Ash

Tiit Telmet

Freddi Jaggi

1973

 

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Claude Neon Ltd. was an outdoor advertising company originally founded in 1904 under the name The E.L. Ruddy Company. In 1973 the group of companies went through a process to consolidate all of its operations and subsidiaries under one Claude Neon name. Gottschalk+Ash was appointed to create and launch their new identity. The logo work was developed by Freddi Jaggi under the direction of studio principal Stuart Ash in Toronto (where the client relationship existed) and Fritz Gottschalk in Montréal (where Jaggi also worked). This innovative, flexible identity consisted of five versions of the initial letter “C”, each developed according to a grid, and reproduced in combinations using two of the four base colours (such as the blue/green variant seen here). The overarching theme of the identity was ‘change is the only constant’.

 

This was the company’s first annual report which coincided with the year the new brand was launched.  The document states that the new identity had a beneficial effect on their internal communications and esprit-de-corps and that they expected this positive surge to continue in the years that followed. The management group themselves were dedicated to aggressive marketing and product innovation with the aim of ensuring the company’s market position of leadership and growth was maintained all all costs.

 

See more Claude Neon artefacts here

  

All Archives

Additional

Archive Repository:

Gottschalk+Ash

Stuart Ash

Tiit Telmet

Freddi Jaggi

1973

 

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