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Produced in 1970, these two promotional brochures for Clairtone represent some of the company’s final communications before its decline. Having been taken over by Industrial Estates Limited, a Crown agency of the Nova Scotia government, in 1967 (and fully under government control by 1970) the firm was entering its final chapter, even as its design output continued to convey poise and assurance through clarity and typographic precision.

Each brochure followed a near-identical format, a bold, full-bleed Clairtone symbol anchoring the lower half of the cover, with clean san serif type announcing the subject above. The stereo edition appeared in a muted khaki tone; the television version in a rich royal blue (both core colours used to represent the brand). The reverse sides were super minimal, carrying only ‘Clairtone Home Entertainment Centres’ in the same typographic treatment. Inside, the layouts were monochromatic, featuring two pages of persuasive copy and a single inset image of the featured product.

The writing captured Clairtone’s distinctive voice: assertive, playful, and unwavering in its faith in innovation. The stereo text celebrated the company’s technical firsts and its pioneering spherical speakers, while the television version positioned quality as non-negotiable, dismissing cost-cutting as beneath the brand. Both spoke with the same conviction that had defined Clairtone from the beginning: that superior design, engineering, and communication were inseparable.

Appearing just two years before the company ceased trading, these modest pieces serve as a final reflection of Clairtone’s ambition — design-led, confident, and unmistakably modern.

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