Comment

In 1968, under the leadership of Lester B. Pearson, the Canadian government established the Canadian International Development Agency (CIDA) with the purpose of promoting sustainable development in developing nations. CIDA operated under the responsibility of the Minister for International Cooperation and reported directly to the Parliament of Canada. Its overarching mission was to alleviate poverty and contribute to a more secure, fair, and prosperous global community.

In 2013, as part of Prime Minister Stephen Harper’s federal government initiatives to streamline operations and enhance coherence in Canada’s international engagements, CIDA was merged into the Department of Foreign Affairs and is now know as ‘Global Affairs Canada’. This decision aimed to optimize administrative efficiency and promote a more integrated approach to Canada’s international efforts.

Gottshcalk+Ash, renowned for their collaboration with various Government departments, meticulously designed the report. Its interior pages were elegantly crafted with black ink, adhering to a 6-column grid layout. However, it is the cover that truly captivates, showcasing the designer’s boundless creativity. Employing an abstracted geometric approach, they skillfully employed an 8 X 10 grid, leveraging strategic positioning and vibrant colours to evoke a sense of transformation and progress.

On another different note, it must be mentioned that the trimming of this brochure stands out as one of the most poorly executed examples in the archive. It is truly astonishing that such a flaw was ever deemed acceptable.

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