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Designed in 1965 by Anthony Mann, this envelope followed shortly after the introduction of his new symbol for Cooper & Beatty the year before. Printed in the firm’s signature bright red-orange with black ink, it was used primarily for proofs, though also for final camera-ready art and other forms of communication with clients.
This example was once owned by Tiit Telmet (his name is also written at the top), who acquired it in the early 1970s during his time at Gottschalk+Ask. Unfortunately, the top portion has been trimmed away. The missing section would have carried the words ‘Cooper & Beatty Limited’ in larger type, while the white box on the right-hand side would have also extended up to meet the margin.
This piece of stationery formed part of a wider communications system that positioned Cooper & Beatty as more than a type house. By 1965 the company was actively promoting itself as a service partner, delivering not only repro proofs but also camera-ready art, photographic prints, film positives and other production materials — a reflection of the industry’s shift towards a more integrated, modern approach.
A simple yet distinctive piece of stationery, the design embodies Cooper & Beatty’s ambition to present itself as both technically capable and forward-looking, with Mann’s bold mark anchoring the visual identity.
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