Trademark: TM32
Title: Canadian Society for Mechanical Engineering
Year: 1969
Designer: Patricia Turnbull
Studio: Girard Bruce & Associates
Client: Canadian Society for Mechanical Engineering
Sector: Society, Engineering
Title: Canadian Society for Mechanical Engineering
Year: 1969
Designer: Patricia Turnbull
Studio: Girard Bruce & Associates
Client: Canadian Society for Mechanical Engineering
Sector: Society, Engineering
The Canadian Society for Mechanical Engineering was founded in 1970 in order to form a single organization — with a clear identity — for Canadian mechanical engineers and technologists. It is a constituent society of the Engineering Institute of Canada. This icon was created for its initial inception and remains in use to this day.
The icon appears to illustrate the creation of engineered solutions from raw materials, an arrow leading to the complex form from its more simple beginnings — expertly anchored to the horizon.