Comment

Designed in 1969 by Manfred Gotthans during his time with Chris Yaneff Ltd., this symbol was created for the Canadian Business Equipment Manufacturers Association Inc. (CBEMA), a trade association representing major office machine and early computer manufacturers in Canada.

The mark is an abstract geometric construction, built from a continuous, rounded band, angular ‘C’, that folds back on itself to form a triangular loop. Its interlocking structure creates a compact, self-contained symbol, with a strong sense of movement and balance. Rather than depicting the products or activities of its members directly, the design relies on a distinctive form that could serve as a clear and adaptable identifier.

CBEMA represented an industry undergoing significant change as computer technology began to reshape the business equipment sector. The association continued under that name until around 1986–87, when it evolved into the Information Technology Association of Canada (ITAC), reflecting the broader shift from office machinery to the emerging information technology industry.

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