Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Modern
Canada
Moderne
Can
Mod
C
M
CM
Canada Goes Metric
CM269

Archive: CM269

Artifact Type: Softcover Book

Title: Canada Goes Metric

Year: 1974

Designer: Robert Brown

Studio: Robert Brown Associates

Client: Doubleday Canada

 

Size: 204mm X 141mm

Condition: Very Good

 

Collection: Canada Modern Archive

Additional

Archive Repository:

Robert Brown

Metric Commission

1974

 

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A book to help Canadians with the introduction of metrification through a simple, clear and concise presentation of the metric system. Illustrated with diagrams, maps and line drawings the title also demonstrates how the imperial system is a strange synthesis of many diverse methods of calculation. The UK is used as a case study to illustrate how a nation can successfully transition through a similar process, and what changes and adjustments were to be expected.

 

The cover title is set in Avant Garde, occupying half the surface area, incorporating the use of Herb Lubalin’s overlapping alternates and ligatures. The remainder of the space is filled with Canadian flag and substitutes it’s left hand bar with a (metric) ruler to visually articulate the content.

  

All Archives

Additional

Archive Repository:

Robert Brown

Metric Commission

1974

 

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