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Aerotype (Services) Litho, were a commercial print house located at 355 King Street West, Toronto, Ontario. Records show that the company were printing for both the Federal and Provincial governments, but also high quality books and brochures. One such piece was the art book/catalogue for the travelling exhibition ‘Changing Visions/Aperçus Divers’, designed by Burton Kramer Associates (who also designed this logo). This book used a green, vinyl formed outer cover, inset with artificial ‘astroturf’, and 2 separate booklets, secured inside using hidden pockets. An extremely innovative solution for the time.

The symbol itself, masterfully encapsulates the process of printing, capturing both the movement of lithographic cylinders, and reproductive nature of printing, and furthermore manages to embed the letter ‘a’ into the logo for perfect measure.

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