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Fifteenth Annual of Advertising and Editorial Art
CM46

Archive: CM46

Artifact Type: Casebound Book

Title: 15th Annual of Advertising and Editorial Art

Year: 1963

Designer: Carl Brett

Studio: Howarth & Smith

Client: The Art Directors’ Club of Toronto

 

Size: 289mm X 306mm

Condition: Very Good

 

Collection: Canada Modern Archive

Comment

An opportunity to reflect on the progress made over the 15 years of the ADC’s existence, and to look ahead at the potential for future progression. The foreword by then-President A. Stanley Furnival (who gave Brett his first design job at Vickers & Benson in 1954) said “This book—and the preceding fifteen—prove that Art Directors in Canada have ‘come of age’. New art directing talents are taking over from the club founders.”

 

The simple typographic cover concept blends symmetry and asymmetry through a simple ’15′ in Roman numerals. The interior is printed in black and white and follows a clear grid structure throughout to present the work and accompanying texts. Carl Brett was 35 when he designed this publication, and had been working at Howarth & Smith for 4 years. He would go on to become President of the Club in 1968.

 

  

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