Introduction from book
This exhibition has been one of the most ambitious projects undertaken by the Society since it’s inception in 1956. The total number of entries (over 3,000) is more than double that of our last exhibition in 1981. The 381 pieces included here are nearly double the 1981 exhibition as well.
This enthusiastic response, the sheer quantity of work submitted and its high calibre, is encouraging to us all in the design profession and signals two very, positive things to me.
First, in today’s business environment, companies are increasingly employing the services of designers in order to maintain a distinct edge over the competition. They are recognizing early that design plays a vital role in the day-to-day marketing and promotion of both company and product. While this recognition creates abundant opportunity for designers it has also meant that client design awareness is on the increase and that more firms are competing for the same piece of pie. These two factors have put pressure on designers to be innovative and maintain high standards. This is clearly reflected through the wok in the exhibition.
Secondly, the evident enthusiasm of designers to the exhibition through their submissions is another step forward in the maturation of the design community. The exhibition, while stroking egos and flattering clients, is an effective means to communicate the message of design to a large audience. The design community’s support enables the GDC to organize an exhibition which presents a unified and comprehensive highlight of design in Canada over the past 3 years.
This is a very strong show by all accounts, While I hesitate to point out any prevailing style or approach I would like to pass on some observations and comments made by our jury. The jury was unanimous in its praise of the editorial submissions. They felt these were some of the strongest in North America. Examining the advertising submissions. it was evident that design consciousness had spread here as well The most effective ads relied not only on strong copy but strong typography as well. The corporate area (booklets. brochures, annual reports) is stronger by the year. Production values were very high Although from observation, work which substituted high production values for good ideas was considered a failure by the jury.
Like our last exhibition, this too will travel, A unique claim that no other Canadian design exhibition can make. The tour is extensive. travelling through Canada, the United States. Europe and the Far East. Over the next two years thousands of people will have the opportunity to experience the work of Canadian designers. The highlights on the tour are a stop in Vancouver for Expo ’86 and an exchange show with JAGOA, the Japanese Design Society.
Co-ordinating and organizing a touring exhibition of this size takes time. In order to preserve the retrospective character of the exhibition and to maintain our standards of quality the next exhibition will be held in 1989. Knowing that the is a long time to watt I am delighted to announce that in 1986 the GDC will host the first of a series of bi-annual thematic exhibitions.
Until then, please enjoy the fine work of Canadian designers reproduced here. To our future designers I hope that the work here will serve as an inspiration. To those in the profession. our resource people and our clients, let this exhibition stand as a record of achievement in design we can all be proud of.
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